This is the next step if you’re Astronomer, the company at which the now-former CEO — a man named Andy Byron — and ex-Chief People Officer Kristin Cabot were caught on a “kiss cam” during a Coldplay concert.
You deal with the crisis, and then you try to go viral with something that resets the conversation. So Astronomer hired actress Gwyneth Paltrow, who spoke in an Instagram post about “a lot of questions” the company has received and how she can answer them.
It’s actually a hilarious video. Some of the questions are listed, like: “OMG What the actual f…” and “How is your social media team holding…” But Paltrow talks about what the company actually does.
You’ve got to give them credit. This is the way you rebound from what has surely been a rough time at the company with all the memes everywhere and the video of the parties involved going super-mega viral.
This article originally appeared on For The Win: Gwyneth Paltrow Astronomer video after Coldplay kiss cam is perfect
