Chick-fil-A might be king of the chicken sandwich, but there has been a noticeable absence in its sandwich lineup for some time. Now the company appears to be making moves to correct that.
The company — which trademarked the slogan “We Didn’t Invent the Chicken, Just the Chicken Sandwich” — has long ignored the chicken and waffle craze. But starting next month, it will begin testing two new menu items that fill that hole in a select number of restaurants.
Some Chick-fil-A locations in the Baltimore area will add a Chicken & Waffles Breakfast Sandwich and a Chicken & Waffles Sandwich to their menu starting Dec. 1, with availability through Jan. 24. Customers in the San Antonio market will be limited to the Chicken & Waffles Breakfast Sandwich.
The sandwich will feature the familiar Chick-fil-A chicken patty between two maple-infused waffle buns and topped with bacon. Syrup will be available as a dipping sauce.
The announcement slipped out earlier this month when a location in Westminster, Md. announced the chicken and waffle sandwiches would be available the next day. It quickly backtracked on that, saying the launch was postponed until Dec. 1 “to ensure the greatest quality of waffles are available from our suppliers.”
Chick-fil-A is likely trying to avoid the scenario Popeye’s found itself in with the 2019 launch of its chicken sandwich, when it company sold out of its entire two-month inventory in just two weeks.
After that, Popeyes took the unusual approach of encouraging people to bring their own buns to the stores and create the sandwich themselves using chicken tenders.
