STORY: :: Apple CEO Tim Cook personally greets shoppers during the new iPhone launch in NYC
:: September 19, 2025
“Today I came at about midnight, so about an 8-9 hour wait. At this point, I’m kind of used to it because this is my third consecutive year doing so.”
“I’m excited for these features because I feel like, compared to my old phone, I feel like the graphics and quality are way better, so I feel it needed time to be updated.”
Apple says the base model iPhone 17 features a brighter, more scratch-resistant screen and an improved front-facing camera designed to enhance horizontal selfies.
Inside the store, shoppers explored the new products, took photos with Tim Cook, and celebrated their purchases. NBA player Jalen Brunson made an appearance, posing with fans and leaving with his own new device.
